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When it comes to online business or digital promotions, the quest to captivate and convert customers commences with your product photography. Subpar images, lacking in quality, capturing techniques, and post-production finesse, have little chance of resonating with your audience. This is precisely why businesses are increasingly turning to professional photography to showcase their products and brand image in the most favorable light possible.
Still not convinced that professional product photography is a valuable asset for your business growth? Allow us to provide you with some compelling reasons why investing in hiring experts is truly worthwhile!
Engaging Your Audience Through Product Photography
Professional photographers are masters of visual storytelling, expertly wielding composition, lighting, and perspective to capture images that resonate with your audience. Here’s how they achieve this:
Using certain angles and playing with lighting to create a sense of depth while highlighting crucial features of a product. For instance, closely capturing the embroidered part of a garment brings all the focus to the main craftsmanship.
Experts understand how to employ the influential power of colors to evoke different emotions smartly. For instance, warm colors like red, orange, and yellow can create a sense of urgency, energy, and excitement. On the other hand, cool colors like blue and green are often associated with calmness, trust, and reliability. This choice may vary according to the target audience and brand’s identity.
The use of appropriate props additionally makes images interact precisely. For example, when promoting everyday wear, capturing a model sitting on a sofa can depict the comfort of the attire.
Clear Pictures, Lesser Returns
“Does not match the product in the images” is one of the common negative reviews we often find across various eCommerce sites. This is also considered a top reason for online shopping returns; after all, who wants to accept a product that doesn’t stand true to the expected color, texture, and overall feel?
The only solution to reduce these returns and stand as a trustworthy brand is by providing detailed high-definition portrayals. Achieving commercial-grade quality does not just require top-tier cameras but also technical expertise in selective focus, editing, and product-specific detailing.
Professionals use their skills to show the texture of a fabric, unfiltered colors, multi-angle views, and other similar techniques to achieve proficiency. To keep your returns lower and sales higher, you need to search for a “professional product photography near me”.
Multi-platform Compatibility
Professionals carefully choose the appropriate resolution and aspect ratio tailored to each platform's requirements. While capturing the image once, they skillfully produce multiple versions optimized for specific platforms to ensure optimal display. Through adept compression techniques, they strike a balance between image quality and file size, preserving quality without compromise.
Here are some of the common techniques used to do so:
JPEG for web, TIFF for offline use:
Images are typically exported in JPEG format for web use, as it offers a smaller file size while preserving quality. For offline editing and archival purposes, TIFF files are preferred for their lossless compression capabilities.
Multiple size options:
A brand photographer comprehends the diverse size requirements across various platforms. By creating multiple versions of the same images tailored to these specifications, they ensure seamless integration across websites, social media platforms, email marketing campaigns, and print materials, meeting the unique needs of their clients.
Responsive design considerations:
Responsive design principles are considered, where images adapt to different screen sizes. Different aspect ratios may be created or tools that automatically resize without quality loss may be employed.
Usage of Modern Tools
Professionals are familiar with the ongoing trends and advanced tools being introduced in the industry. Using this acquaintance and their implementation skills, they can create images that help with promotional activities.
For instance, the current trends include:
360 Photography
Drone Photography
Retro Aesthetics and Vintage Photography
Modern Minimalism
Hyperrealism
AI in Photography
To implement all these trends, not just cameras but several other pieces of equipment (along with the skills to use them) are required. For example, for 360 photography, tripods, turntables, and other tools are needed. For drone photography, drones and an understanding of their operation are necessary. Of course, such a tool cannot be easily handled by a novice while ensuring that everything is captured perfectly.
Product Specific Photography
The one-fit-all rule doesn’t work well when it comes to commercial photography. Different products need specific attention to framing, angling, lighting requirements, and many others.
For instance, minor details like “wrong handling” can ruin the entire shot when capturing jewelry. If the product’s clear stones are touched with bare hands, fingerprints will be visible clearly in the close-up portrayals. Besides that, such products cannot be captured under direct intense brightness; instead, soft, diffused light would work best to capture their original beauty.
Similarly, various styles exist in fashion photography, and the most suitable one can be easily suggested by professionals. For instance, ghost mannequin photography is widely favored for showcasing product details and is perfectly suited for uploading to eCommerce sites.
Conversely, styles such as street style, lifestyle, and flat-lay photography are ideal choices for social media publications.
Making Images Digital Marketing-Friendly
Multimedia content on ecommerce sites must be visually striking while also being digital marketing friendly. Unlike uploading photos or videos on social media profiles, it requires careful optimization. Professional product photographers ensure that multimedia content loads quickly without compromising resolution. The visuals must be fully responsive, seamlessly adapting to display sizes across different devices.
Summing Up
With experts on your side, your brand is presented as a highly professional seller on the online platform. This translates into a better click-through rate, engagement, and overall success in your promotional activities, as you make a strong impression on your target audience.
If you want reliable product photography services for your outstanding digital presence, contact Elena Vels Studio, who possesses a deep understanding and years of experience to offer you top-class services.