top of page

How to Plan a Commercial Brand Photoshoot

Your product illustrations are more than just images; they serve as a visual identity that represents your brand. By showcasing your brand's unique story, creatively captured photographs can establish an emotional connection with potential customers. That's why professional support is crucial when it comes to business photography, ensuring precision and a high-quality end result.

A brand photoshoot involves much more than just taking high-resolution photos. It requires an understanding of your target audience, careful conceptualization, and incorporation of your brand's vision, among other valuable aspects. Failing to finalize a compatible photography style can put your business at risk of losing potential clients. On the other hand, a photography session that is supported by thoughtful planning can help expand your brand's identity in the market.

With a deep understanding of the conventions that make for a successful brand photoshoot, Elena Vels can capture images that attract clicks and generate leads for your business. Keep reading to discover the secrets behind well-crafted photographs that are tailored to your specific brand.

Discover Your Target Audience.

Before drafting your photography business plan, take the time to evaluate who you are creating your work for. By gaining insights into your brand's target audience, including their interests, concerns, and demands, you can simplify your idea-generation process for photography. Instead of developing a plan for everyone, this approach allows you to focus on engaging with only the most convertible audience.

Showcase Your Business’s Style:

When creating product images for your brand, it's important to showcase a pattern that demonstrates your business vision and style, so that your audience can easily associate your product with your business objectives.

  • Dive into the graphical presentation and product images of other successful brands that appeal to your target audience. Use them for inspiration but remember to incorporate your brand's unique features instead of copying their designs entirely.

  • The selection of props is another critical consideration that can help personalize your commercial portrait photography. Skillfully using props as a visual language can help tell your brand's story and convey the usefulness of your product to your audience.

  • Decide on a background hue that complements your product and creates a cohesive look for your brand.

  • Your logo is the face of your brand, and it should be prominently featured in your images in an innovative way that reflects your brand's identity.


When analyzing and planning for a photography concept, uniqueness and creativity are the keys to settling on a perfect one.

  • Product-centric approach: While searching for a fitting product photography style, you will find countless options, from simple to sophisticated ones. Depending on your products, you can determine the most compatible photography styles. Some of the trendy options include detailed close-ups for ornaments, flat lay or mannequin photography for clothing brands, group shots for multiple products, and the list continues.

  • Creating the shooting setup: Deciding on various tricks that can highlight your product’s best features is another consideration. This may include selecting the correct angles, ambiance, and post-production technique.

Other Considerations When Planning Your Shoot:

  • Know the Use of Pictures: You need to figure out suitable publications of images ideal for various platforms, whether they are dedicated to social media, eCommerce websites, printing in a magazine, or in a blog post. This will help select the right size and style for the photographs.

  • Inclusion of Text and Logo: Determine whether or not your final images need to be accompanied by text or a logo. If yes, finalize the image design having enough empty space dedicated to accommodating those additions seamlessly. Besides, the background color must also complement the logo’s tone.

  • Need of Models: If your photoshoot needs models, you must appoint them beforehand to avoid last-minute bookings. Devote some time to plan everything affiliated with their makeup, attire, props, and other needs.

Choose the Right Photographer:

When selecting a photographer, it is important to find someone who can fulfill your business objectives. Here are some tips for checking your compatibility with potential photographers:

  • Discuss your project's motive and ask for the photographer's suggestions. This will help you identify whether or not their work style aligns with your vision.

  • Take a tour of their portfolio to view the work they have delivered to their previous clients. You can explore their web footprint for recent work activities and client reviews to get clear insights.

  • Convey your preferences for business-oriented props, photography style, and additional necessities to clarify your expectations. After understanding your requirements, the photographer can suggest an estimation of service charges.

  • Have a look at the photographer's specialty to ascertain their suitability to your business type. Most professionals have acquired brilliance in one or more genres of photography such as paternity, wedding, makeup product, commercial photography, or others.

With this comprehensive guide, you are now equipped to create stunning commercial photographs that can take your business to new heights. Whether you need to visualize new concepts or improve upon existing ones, I can help bring your ideas to life with my expertise in content creation. I am committed to exceeding your expectations and delivering high-quality results that can help elevate your brand and expand your customer base. Don't hesitate to reach out to me to discuss your vision and explore how we can collaborate to achieve your goals.


bottom of page