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Ghost Mannequin Fashion Photography 

Ghost mannequin photography has become a popular product photography category that allows businesses to display their garments in an accurate fitting and style. In a highly competitive market, businesses are constantly striving to enrich their product offerings and engage customers more effectively. Ghost mannequins have become an essential tool in clothing photography by allowing to remove distractions such as props or models, thereby emphasizing the features of the clothing.


Proficient in photography expertise, we know how to capture and display products from different angles to achieve the best result. Ghost mannequin product photography goes beyond capturing high-resolution images; it involves creatively styling the products to showcase garments in a neat, wrinkle-free, and well-assembled form. I am committed to delivering the highest quality product images to meet your needs.

Ghost Mannequin Photography at Elena Vels Studio 

Key Features of Ghost Mannequin Photography

Complex shooting process 

Ghost mannequin photography, also known as invisible or hollow man photography, is a specialized process used in the fashion industry to create a seamless and three-dimensional appearance for clothing items. The process involves photographing a garment on a mannequin, capturing both the outer and inner layers separately.

Display of entire product

The meticulous execution of ghost mannequin photography not only enhances transparency for customers by revealing every aspect of the product and showcasing its precise fit but also elevates the overall visual appeal of the apparel, providing a seamless and professional presentation that captivates your audience.

Post-production process

Ghost mannequin product photography is a technique that creates the illusion of a "ghost" wearing an attire. This impression is achieved through the post-production editing process, where the mannequin is removed from the picture, leaving the garment in a 3D pictorial that offers an impressive product feel to viewers. We use our expertise to ensure that your garments are presented in the best possible way through ghost mannequin product photography.

The fashion industry places significant importance on this approach, as it offers customers an enhanced view of the product. Successful garment sales require a distinctive impression presented with exclusivity, thereby elevating the overall appeal of your online store.

Flat Lay Vs. Ghost Mannequin

One major difference between Flat Lay and Ghost Mannequin photography is that various garments and products are better suited to different styles of photography. Taking into account factors such as the nature of the products and our clients' budget, we can provide expert recommendations on the best approach to showcase their products in a way that is both visually appealing and effective in driving sales. Our consideration of budget ensures that the chosen photography style aligns with our clients' financial parameters while delivering high-quality results.

  • The key distinction between flat lay and ghost mannequin photography lies in the creation of volume and three-dimensional visuals, a unique feature achievable in the latter but not in flat lay.

  • Ghost mannequin photography may not be suitable for grouping or displaying collections of products, while flat lay photography excels in easily adapting to showcase various items together.

  • Capturing the elegance of long dresses and coats can be challenging in flat lay photography, making ghost mannequin photography an excellent choice for effectively showcasing such garments.


We specialize in diverse forms of product photography to meet the unique needs of our clients. By understanding their specific requirements, we work diligently to achieve the desired outcomes. Our areas of expertise include:


While our photography studio is based in East Williamsburg, Brooklyn, NY, our services extend beyond this location. Clients from other areas can conveniently ship their products to us, ensuring that their photography needs are professionally fulfilled. For more information, feel free to contact us at

Frequently Asked Questions

  • What type of photography do you specialize in?
    With a focus on commercial product photography, I offer a range of services to meet the needs of your business - from simple white background e-commerce photos to more complex commercial shoots for use on social media platforms like Instagram. Whether you have an online store or a brick-and-mortar business, I have the expertise and customized solutions you need to showcase your products in the best light possible.
  • Which locations do you provide photography services for?
    Located in East Williamsburg, Brooklyn NY, my photography studio is accessible to clients from anywhere in the world. You can easily send your products to me for photo shoots, or arrange a drop-off at my studio. No matter where you're located, I'm here to help you capture the best images for your brand. Contact me by email at to learn more about my commercial photography services.
  • What Is Commercial and E-commerce Product Photography?
    Commercial and e-commerce product photography is a specialized type of photography that requires skill and attention to detail. The first impression a customer has of your product is often the image they see, and I'm committed to making sure that image is as compelling as possible. My focus is on capturing the best features of your product through expert lighting, angle selection, and other essential photography elements. My goal is to create visually appealing images that showcase your product in the best light, all while staying true to your brand's goals and ethos.
  • What are your rates?
    I don't offer a set price for my e-commerce and commercial product photography services. Instead, I create customized quotes for each client based on the project's type, complexity, duration, and budget. To secure your project, a non-refundable deposit is required. Once I receive your deposit, our agreement is considered valid.
  • What is the turnaround time for your commercial product photography services?
    Turnaround time is determined on a project-by-project basis, taking into consideration factors such as volume, complexity, and editing requirements. For standard white backdrop photography project of medium volume, a typical turnaround is two weeks.
  • What kind of equipment do you use for your shoots?
    At my studio, we use only the best equipment available on the market, including top-of-the-line Profoto lighting. This ensures that each shot I take is of the highest quality, with consistent, professional results every time. My studio is equipped with all the tools I need to produce the best possible commercial product content for my clients.
  • What is your Revision Policy?
    As a professional product photographer, my aim is to deliver results that meet and exceed my clients' expectations. That's why I offer a round of edits for the post-production phase of the shoot. Your satisfaction is my top priority, and I'm dedicated to ensuring that the final images accurately reflect your vision.
  • Do you offer Product Videography as well?
    As a professional commercial product photographer, I understand the importance of multimedia content. That's why I offer product video production services to bring an extra layer of visual representation to your products. Whether you need a product demo, or any other type of product video, I've got you covered. Let's make your brand's message stand out in motion.
  • Do you charge per photo or per product?
    White background e-commerce photos have a flat rate, while custom quotes are created for more complex and stylized projects. The rate depends on the complexity of the project and the client's budget. If you're interested in learning more, feel free to contact us and we'd be happy to chat!
  • In what format are my photos delivered?
    Images are delivered in an online gallery together with the download PIN. The gallery offers high-resolution and a web-size image download options, we suggest uploading both versions of the gallery to avoid going through resizing process for different usage purposes.
  • Do you ship my products back when you’re done?
    The client can either pick up their products from our studio in Brooklyn, NY or have a courier pick it up on their behalf. If shipping is preferred, we can return the products to the client for a fee of $50, as long as a shipping label is provided.
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