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Beauty Products

Brand Product Photography

Growing from entrepreneurship to an enterprise-level business requires building a strong business identity. While grabbing a target audience’s attention is already a task of its own, retaining that attention has to involve even more strategic thinking. Aligning the content with a brand’s identity throughout all digital platforms helps build a strong , lasting reputation of a company and increases the chance of  success long-term. 

 

Strong business identity involves many factors, some of which include online marketing campaigns, quality of  brand product photography, cohesiveness of a company’s message throughout written and visual content etc. I craft my professional branding photography services to serve and support a company’s vision and best represent its values through the usage of brand colors, correct props and appropriate lighting techniques.  The key motive of all branding photography is not just capturing viewers' interest with the goal of eventually converting them into buyers, but retaining the clientele overtime while building a long-lasting, engaged community of buyers.

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Key Elements of my Brand Photography Services 

1. Highlight Key Characteristics

When creating impactful visuals, I pay attention to key characteristics of a product. Depending on a client’s request, I will emphasize a certain feature in photos, allowing visuals to support the differentiation factor or a product.

 

2. Elevate Brand’s Identity 

By choosing product-specific props, on-brand backdrops and lighting techniques, I ensure that all visuals serve as a part of a company's message and fit into an overall branding strategy. Cohesive visual content emphasizes a brand's unique personality in a highly saturated market environment. 

 

3. Produce High Quality Photos

One of the most important components of successfully performing visual content is its quality. I ensure that each one of my clients receives high-quality photos that satisfy the brand's needs. Depending on required characteristics of a project, produced photos could be used for digital or print media, various forms of advertising, or social media posting. In addition, my brand images can help a website rank higher in search results.

Why is brand product photography important?

1. Create Cohesive Brand Experience

Brand product photography is easier yet to communicate with your potential clients through images. I produce product visuals that reflect your brand's personality and are cohesive in look and style.

2. Communicate Brand’s Story

In the digital era in order to withstand the competition, any brand must have a compelling story that is genuine and engaging. Relevant visual content helps customers connect with the brand and its values.

3. Grow Community

High-quality brand photography gets more engagement on social media platforms. Investing in such content is a huge help in gaining followers on social media channels and, eventually, converting them into genuine buyers.

Brand Product Photography Process

I follow a specific brand product photography process to deliver the project on time. Let me walk through it step-by-step:

 

Step 1: Discussing the project objectives.

Once you reach out to me, we'll discuss your content needs and I'll work on filling out the creative brief that is going to help me understand the specifics of the project.

Step 2: Shipping.

Items can either be shipped or dropped off at my studio in Brooklyn, NY.

Step 3: Execution.

Once I receive the items, I'll photograph the items based on the creative brief we've discussed. Turnaround time depends on the volume. Generally, it takes about two weeks to receive a final product.

Step 4: Project delivery.

Once the project is completed, you'll receive a gallery link with final images.

Why Choose me?

Considering the growing commercial photography demands, especially for branding and advertisement purposes, here are the versatile services I deliver to my clients:-

 

Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest!

Frequently Asked Questions

  • What type of photography do you specialize in?
    With a focus on commercial product photography, I offer a range of services to meet the needs of your business - from simple white background e-commerce photos to more complex commercial shoots for use on social media platforms like Instagram. Whether you have an online store or a brick-and-mortar business, I have the expertise and customized solutions you need to showcase your products in the best light possible.
  • Which locations do you provide photography services for?
    Located in East Williamsburg, Brooklyn NY, my photography studio is accessible to clients from anywhere in the world. You can easily send your products to me for photo shoots, or arrange a drop-off at my studio. No matter where you're located, I'm here to help you capture the best images for your brand. Contact me by email at info@elenavels.com to learn more about my commercial photography services.
  • What Is Commercial and E-commerce Product Photography?
    Commercial and e-commerce product photography is a specialized type of photography that requires skill and attention to detail. The first impression a customer has of your product is often the image they see, and I'm committed to making sure that image is as compelling as possible. My focus is on capturing the best features of your product through expert lighting, angle selection, and other essential photography elements. My goal is to create visually appealing images that showcase your product in the best light, all while staying true to your brand's goals and ethos.
  • What are your rates?
    I don't offer a set price for my e-commerce and commercial product photography services. Instead, I create customized quotes for each client based on the project's type, complexity, duration, and budget. To secure your project, a non-refundable deposit is required. Once I receive your deposit, our agreement is considered valid.
  • What is the turnaround time for your commercial product photography services?
    Turnaround time is determined on a project-by-project basis, taking into consideration factors such as volume, complexity, and editing requirements. For standard white backdrop photography project of medium volume, a typical turnaround is two weeks.
  • What kind of equipment do you use for your shoots?
    At my studio, we use only the best equipment available on the market, including top-of-the-line Profoto lighting. This ensures that each shot I take is of the highest quality, with consistent, professional results every time. My studio is equipped with all the tools I need to produce the best possible commercial product content for my clients.
  • What is your Revision Policy?
    As a professional product photographer, my aim is to deliver results that meet and exceed my clients' expectations. That's why I offer a round of edits for the post-production phase of the shoot. Your satisfaction is my top priority, and I'm dedicated to ensuring that the final images accurately reflect your vision.
  • Do you offer Product Videography as well?
    As a professional commercial product photographer, I understand the importance of multimedia content. That's why I offer product video production services to bring an extra layer of visual representation to your products. Whether you need a product demo, or any other type of product video, I've got you covered. Let's make your brand's message stand out in motion.
  • Do you charge per photo or per product?
    White background e-commerce photos have a flat rate, while custom quotes are created for more complex and stylized projects. The rate depends on the complexity of the project and the client's budget. If you're interested in learning more, feel free to contact us and we'd be happy to chat!
  • In what format are my photos delivered?
    Images are delivered in an online gallery together with the download PIN. The gallery offers high-resolution and a web-size image download options, we suggest uploading both versions of the gallery to avoid going through resizing process for different usage purposes.
  • Do you ship my products back when you’re done?
    The client can either pick up their products from our studio in Brooklyn, NY or have a courier pick it up on their behalf. If shipping is preferred, we can return the products to the client for a fee of $50, as long as a shipping label is provided.
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