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Product Video Production New York

Success in the virtual marketplace majorly depends on how well a product’s features are communicated to the target audience. Visual representation is a vital part of the first impression on visitors of e-commerce platforms, so being prepared to influence the viewers strategically is important. 

 

As the competition in the digital world  is increasing consistently, product photography alone is no longer enough to serve the purpose of marketing; video content is rapidly becoming equally important. Commercial videos of products have become a principal form of content for social media channels of many companies. Video content gets great engagement on social media and is prioritized by algorithms. Product videos are also widely used on e-commerce platforms helping customers get a compelling understanding of what the product looks like.

Sell More With Product Videos 

When working with companies on their product video production needs, I apply a personalized approach based on the company's marketing plan and branding strategy. From pre-planning to post-production, I execute every project with a unique approach, maximizing the potential effect on sales. Staying up to date with current trends is crucial when creating a marketing strategy for a business, that’s when choosing the video content as a part of it could make it a winning bid. 

 

The process of creating an e-commerce or a social media video of a product typically involves planning, executing, and editing footage to create a final product. This entails a variety of different  tasks, such as scripting, casting, prop scouting, and more. The end result of my video production services is quality visual content intended to attract potential customers and increase sales.

 

Making commercial video production accessible to all . . .

Get your business a deserving exposure! 

Product Video Production Process 

In today’s digital era, less potential customers proceed to reading product description online if they find product images/videos dull or disengaging, even if the product is worth buying. Thus, I make sure to implement the most effective practices in creating commercial product video content. Below is the strategic process I follow for the best outcome.

 

  • Precision in details

When searching for a product online or scrolling through a company’s social media channels, the customer pays attention to the quality of content and the way the product looks in photos and videos . I make sure to showcase adequate dimensions of the product while working with the composition of the shot and ensuring the quality consistency of the delivered video content. 

 

  • Focus on product’s features

Product’s key features must be visible at a glance in a digital content of a good quality. My product video services are tailored to prioritize highlighting features that differentiate the product from competitors, which may have a great impact on the revenue of the company.  

  • Focus on staying reletable 

I deliver cutting-edge product videography services to businesses, but they are intended to influence the customers. And an appealing and engaging visual is what makes people want to keep watching the video piece. I work closely with my clients, sticking to their brand story and the narrative, to produce engaging stories that are relevant to their target audience. 

 

  • Providing call to action

A quality commercial product video content isn’t just about an appealing visual, it must provide a call to action in some way or another. I implement a thought-through scripting strategy that increases the probability of a customer further engagement with the brand. 

 

My product videography has the potential to engage and influence your targeted customers in multiple ways. Let’s understand how to leverage them optimally. 

Ways To Use A Product Video

Digital advertising

Promotional video clips can be used to advertise the product through multiple media channels. From website promotion announcements to social media posts and ads, video is an incredible tool to reach more potential customers.

Product page on website

Videos are a great way to showcase a product on e-commerce platforms or a company’s website. Iit can be used in addition to photography content to provide a better understanding of what the product looks like, or it can be used as a separate tool. 

Retail outlets

My video production services are also suitable for businesses looking to advertise offline. At retail stores or any other form of outdoor advertising, videos can help to showcase a product in an impressive, eye-catching way.

Benefits of Product Video Production 

Enhance customer's understanding of the product

A product video can help explain the features and benefits of a product in a clear and concise way, making it easier for potential customers to understand what the product is and how it can benefit them.

 

Better engagement 

A well-made product video can be an engaging and interesting way to present a product, potentially increasing customer engagement and interest.

 

Brand trustworthiness improvement.

A professional product video can help enhance the credibility of a product and the business or organization selling it. This can be particularly important for products that are complex or technical in nature.

Upscaled conversion

By providing potential customers with a clear and engaging way of learning about a product, a product video can help increase sales and generate more revenue for a business or organization.

 

Improved search engine optimization

A product video can also help improve a website's search engine optimization, making it easier for potential customers to find the product online.

Why Choose me?

  • All multimedia content production needs under one roof:

My studio is not just a video production agency, it covers most formats of multimedia content production. Expect tailored solutions in:

  • Exceptional quality

I am able to align my product videography production skills with individual needs of every client, which results in a content of a quality that satisfies the marketing strategy of a company.

  • Updated trends

I deliver niche-oriented video content within current digital trends. E-commerce promotion trends keep on changing dynamically, and I continuously educate myself to stay aware of the current visual content standards.  

Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me  from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest! 

Frequently Asked Questions

  • What type of photography do you specialize in?
    With a focus on commercial product photography, I offer a range of services to meet the needs of your business - from simple white background e-commerce photos to more complex commercial shoots for use on social media platforms like Instagram. Whether you have an online store or a brick-and-mortar business, I have the expertise and customized solutions you need to showcase your products in the best light possible.
  • Which locations do you provide photography services for?
    Located in East Williamsburg, Brooklyn NY, my photography studio is accessible to clients from anywhere in the world. You can easily send your products to me for photo shoots, or arrange a drop-off at my studio. No matter where you're located, I'm here to help you capture the best images for your brand. Contact me by email at info@elenavels.com to learn more about my commercial photography services.
  • What Is Commercial and E-commerce Product Photography?
    Commercial and e-commerce product photography is a specialized type of photography that requires skill and attention to detail. The first impression a customer has of your product is often the image they see, and I'm committed to making sure that image is as compelling as possible. My focus is on capturing the best features of your product through expert lighting, angle selection, and other essential photography elements. My goal is to create visually appealing images that showcase your product in the best light, all while staying true to your brand's goals and ethos.
  • What are your rates?
    I don't offer a set price for my e-commerce and commercial product photography services. Instead, I create customized quotes for each client based on the project's type, complexity, duration, and budget. To secure your project, a non-refundable deposit is required. Once I receive your deposit, our agreement is considered valid.
  • What is the turnaround time for your commercial product photography services?
    Turnaround time is determined on a project-by-project basis, taking into consideration factors such as volume, complexity, and editing requirements. For standard white backdrop photography project of medium volume, a typical turnaround is two weeks.
  • What kind of equipment do you use for your shoots?
    At my studio, we use only the best equipment available on the market, including top-of-the-line Profoto lighting. This ensures that each shot I take is of the highest quality, with consistent, professional results every time. My studio is equipped with all the tools I need to produce the best possible commercial product content for my clients.
  • What is your Revision Policy?
    As a professional product photographer, my aim is to deliver results that meet and exceed my clients' expectations. That's why I offer a round of edits for the post-production phase of the shoot. Your satisfaction is my top priority, and I'm dedicated to ensuring that the final images accurately reflect your vision.
  • Do you offer Product Videography as well?
    As a professional commercial product photographer, I understand the importance of multimedia content. That's why I offer product video production services to bring an extra layer of visual representation to your products. Whether you need a product demo, or any other type of product video, I've got you covered. Let's make your brand's message stand out in motion.
  • Do you charge per photo or per product?
    White background e-commerce photos have a flat rate, while custom quotes are created for more complex and stylized projects. The rate depends on the complexity of the project and the client's budget. If you're interested in learning more, feel free to contact us and we'd be happy to chat!
  • In what format are my photos delivered?
    Images are delivered in an online gallery together with the download PIN. The gallery offers high-resolution and a web-size image download options, we suggest uploading both versions of the gallery to avoid going through resizing process for different usage purposes.
  • Do you ship my products back when you’re done?
    The client can either pick up their products from our studio in Brooklyn, NY or have a courier pick it up on their behalf. If shipping is preferred, we can return the products to the client for a fee of $50, as long as a shipping label is provided.
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