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Success in the virtual marketplace majorly depends on how well a product’s features are communicated to the target audience. Visual representation is a vital part of the first impression on visitors of e-commerce platforms, so being prepared to influence the viewers strategically is important.
As the competition in the digital world is increasing consistently, product photography alone is no longer enough to serve the purpose of marketing; video content is rapidly becoming equally important. Commercial videos of products have become a principal form of content for social media channels of many companies. Video content gets great engagement on social media and is prioritized by algorithms. Product videos are also widely used on e-commerce platforms helping customers get a compelling understanding of what the product looks like.
Sell More With Product Videos
When working with companies on their product video production needs, I apply a personalized approach based on the company's marketing plan and branding strategy. From pre-planning to post-production, I execute every project with a unique approach, maximizing the potential effect on sales. Staying up to date with current trends is crucial when creating a marketing strategy for a business, that’s when choosing the video content as a part of it could make it a winning bid.
The process of creating an e-commerce or a social media video of a product typically involves planning, executing, and editing footage to create a final product. This entails a variety of different tasks, such as scripting, casting, prop scouting, and more. The end result of my video production services is quality visual content intended to attract potential customers and increase sales.
Making commercial video production accessible to all . . .
Get your business a deserving exposure!
Product Video Production Process
In today’s digital era, less potential customers proceed to reading product description online if they find product images/videos dull or disengaging, even if the product is worth buying. Thus, I make sure to implement the most effective practices in creating commercial product video content. Below is the strategic process I follow for the best outcome.
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Precision in details
When searching for a product online or scrolling through a company’s social media channels, the customer pays attention to the quality of content and the way the product looks in photos and videos . I make sure to showcase adequate dimensions of the product while working with the composition of the shot and ensuring the quality consistency of the delivered video content.
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Focus on product’s features
Product’s key features must be visible at a glance in a digital content of a good quality. My product video services are tailored to prioritize highlighting features that differentiate the product from competitors, which may have a great impact on the revenue of the company.
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Focus on staying reletable
I deliver cutting-edge product videography services to businesses, but they are intended to influence the customers. And an appealing and engaging visual is what makes people want to keep watching the video piece. I work closely with my clients, sticking to their brand story and the narrative, to produce engaging stories that are relevant to their target audience.
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Providing call to action
A quality commercial product video content isn’t just about an appealing visual, it must provide a call to action in some way or another. I implement a thought-through scripting strategy that increases the probability of a customer further engagement with the brand.
My product videography has the potential to engage and influence your targeted customers in multiple ways. Let’s understand how to leverage them optimally.
Ways To Use A Product Video
Digital advertising
Promotional video clips can be used to advertise the product through multiple media channels. From website promotion announcements to social media posts and ads, video is an incredible tool to reach more potential customers.
Product page on website
Videos are a great way to showcase a product on e-commerce platforms or a company’s website. Iit can be used in addition to photography content to provide a better understanding of what the product looks like, or it can be used as a separate tool.
Retail outlets
My video production services are also suitable for businesses looking to advertise offline. At retail stores or any other form of outdoor advertising, videos can help to showcase a product in an impressive, eye-catching way.
Benefits of Product Video Production
Enhance customer's understanding of the product
A product video can help explain the features and benefits of a product in a clear and concise way, making it easier for potential customers to understand what the product is and how it can benefit them.
Better engagement
A well-made product video can be an engaging and interesting way to present a product, potentially increasing customer engagement and interest.
Brand trustworthiness improvement.
A professional product video can help enhance the credibility of a product and the business or organization selling it. This can be particularly important for products that are complex or technical in nature.
Upscaled conversion
By providing potential customers with a clear and engaging way of learning about a product, a product video can help increase sales and generate more revenue for a business or organization.
Improved search engine optimization
A product video can also help improve a website's search engine optimization, making it easier for potential customers to find the product online.
Why Choose me?
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All multimedia content production needs under one roof:
My studio is not just a video production agency, it covers most formats of multimedia content production. Expect tailored solutions in:
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Exceptional quality
I am able to align my product videography production skills with individual needs of every client, which results in a content of a quality that satisfies the marketing strategy of a company.
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Updated trends
I deliver niche-oriented video content within current digital trends. E-commerce promotion trends keep on changing dynamically, and I continuously educate myself to stay aware of the current visual content standards.
Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest!