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Product Video Production New York

Success in the virtual marketplace majorly depends on how well a product’s features are communicated to the target audience. Visual representation is a vital part of the first impression on visitors of e-commerce platforms, so being prepared to influence the viewers strategically is important. 

 

As the competition in the digital world  is increasing consistently, product photography alone is no longer enough to serve the purpose of marketing; video content is rapidly becoming equally important. Commercial videos of products have become a principal form of content for social media channels of many companies. Video content gets great engagement on social media and is prioritized by algorithms. Product videos are also widely used on e-commerce platforms helping customers get a compelling understanding of what the product looks like.

Sell More With Product Videos 

When working with companies on their product video production needs, I apply a personalized approach based on the company's marketing plan and branding strategy. From pre-planning to post-production, I execute every project with a unique approach, maximizing the potential effect on sales. Staying up to date with current trends is crucial when creating a marketing strategy for a business, that’s when choosing the video content as a part of it could make it a winning bid. 

 

The process of creating an e-commerce or a social media video of a product typically involves planning, executing, and editing footage to create a final product. This entails a variety of different  tasks, such as scripting, casting, prop scouting, and more. The end result of my video production services is quality visual content intended to attract potential customers and increase sales.

 

Making commercial video production accessible to all . . .

Get your business a deserving exposure! 

Product Video Production Process 

In today’s digital era, less potential customers proceed to reading product description online if they find product images/videos dull or disengaging, even if the product is worth buying. Thus, I make sure to implement the most effective practices in creating commercial product video content. Below is the strategic process I follow for the best outcome.

 

  • Precision in details

When searching for a product online or scrolling through a company’s social media channels, the customer pays attention to the quality of content and the way the product looks in photos and videos . I make sure to showcase adequate dimensions of the product while working with the composition of the shot and ensuring the quality consistency of the delivered video content. 

 

  • Focus on product’s features

Product’s key features must be visible at a glance in a digital content of a good quality. My product video services are tailored to prioritize highlighting features that differentiate the product from competitors, which may have a great impact on the revenue of the company.  

  • Focus on staying reletable 

I deliver cutting-edge product videography services to businesses, but they are intended to influence the customers. And an appealing and engaging visual is what makes people want to keep watching the video piece. I work closely with my clients, sticking to their brand story and the narrative, to produce engaging stories that are relevant to their target audience. 

 

  • Providing call to action

A quality commercial product video content isn’t just about an appealing visual, it must provide a call to action in some way or another. I implement a thought-through scripting strategy that increases the probability of a customer further engagement with the brand. 

 

My product videography has the potential to engage and influence your targeted customers in multiple ways. Let’s understand how to leverage them optimally. 

Ways To Use A Product Video

Digital advertising

Promotional video clips can be used to advertise the product through multiple media channels. From website promotion announcements to social media posts and ads, video is an incredible tool to reach more potential customers.

Product page on website

Videos are a great way to showcase a product on e-commerce platforms or a company’s website. Iit can be used in addition to photography content to provide a better understanding of what the product looks like, or it can be used as a separate tool. 

Retail outlets

My video production services are also suitable for businesses looking to advertise offline. At retail stores or any other form of outdoor advertising, videos can help to showcase a product in an impressive, eye-catching way.

Benefits of Product Video Production 

Enhance customer's understanding of the product

A product video can help explain the features and benefits of a product in a clear and concise way, making it easier for potential customers to understand what the product is and how it can benefit them.

 

Better engagement 

A well-made product video can be an engaging and interesting way to present a product, potentially increasing customer engagement and interest.

 

Brand trustworthiness improvement.

A professional product video can help enhance the credibility of a product and the business or organization selling it. This can be particularly important for products that are complex or technical in nature.

Upscaled conversion

By providing potential customers with a clear and engaging way of learning about a product, a product video can help increase sales and generate more revenue for a business or organization.

 

Improved search engine optimization

A product video can also help improve a website's search engine optimization, making it easier for potential customers to find the product online.

Why Choose me?

  • All multimedia content production needs under one roof:

My studio is not just a video production agency, it covers most formats of multimedia content production. Expect tailored solutions in:

  • Exceptional quality

I am able to align my product videography production skills with individual needs of every client, which results in a content of a quality that satisfies the marketing strategy of a company.

  • Updated trends

I deliver niche-oriented video content within current digital trends. E-commerce promotion trends keep on changing dynamically, and I continuously educate myself to stay aware of the current visual content standards.  

Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me  from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest! 

Frequently Asked Questions

  • What type of services do you offer?
    At Elena Vels Studio, we offer a wide range of services to meet your content needs. These include: Commercial Photography Services E-commerce Photography Services Product Videography Services Ghost Mannequin Photography Fashion Flat-lay Photography Our experienced team is dedicated to providing high-quality images and videos that effectively showcase your products and enhance your brand's visual identity. Whether you need professional product shots, captivating videos, or creative fashion photography, we have the expertise and resources to bring your vision to life. Feel free to reach out to us for more information or to discuss your specific photography requirements.
  • Which locations do you provide photography services for?
    Our photography studio, located in East Williamsburg, Brooklyn NY, is accessible to clients from anywhere in the world. You can easily send your products to us for photo shoots or arrange a drop-off at our studio. No matter where you're located, we're here to help capture the best images for your brand. Contact us via email at info@elenavels.com to learn more about our commercial photography services.
  • What Is the difference between Commercial and E-commerce Product Photography?
    E-commerce photography is tailored for online sales platforms and prioritizes clear and accurate product presentation, often seen in white background photography, to aid purchasing decisions. Conversely, commercial product photography encompasses a wider range, incorporating creative elements like storytelling, mood creation, and brand representation. It supports diverse marketing objectives beyond e-commerce, spanning print media, advertising campaigns, social media engagement, and overall brand identity development. Its goal is to craft visually captivating images that connect with the target audience and bolster a unified marketing strategy across multiple channels.
  • What are your rates?
    At Elena Vels Studio, we believe in providing personalized service tailored to each unique creative project. Therefore, we offer custom quotes based on the specific requirements of your photography needs. Our rates for e-commerce photography may vary depending on factors such as the volume of products to be photographed. To get a detailed quote for your project, please reach out to us directly with your project details, and we'll be happy to provide you with a comprehensive estimate.
  • What is the turnaround time for your commercial product photography services?
    The turnaround time is assessed individually for each project, considering factors like volume, complexity, and editing needs. For a standard white backdrop photography project with medium volume, the typical turnaround time is 7 business days.
  • What is your Revision Policy?
    At Elena Vels Studio, we strive to deliver results that not only meet but exceed our clients' expectations. That's why we provide a round of edits during the post-production phase after delivering the assets and receiving your feedback. Your satisfaction is our top priority, and we are dedicated to ensuring that the final images precisely reflect your vision.
  • Do you offer Product Videography as well?
    At Elena Vels Studio, we offer comprehensive product videography services. Our team is equipped to capture your products in motion, providing dynamic and engaging visual content to enhance your brand's online presence and marketing efforts. Whether you need product demos, promotional videos, or any other type of product video, we have the expertise and tools to bring your vision to life. Feel free to contact us for more information or to discuss your specific videography needs.
  • Do you charge per photo or per product?
    At Elena Vels Studio, our pricing structure varies based on the type of photography service you require. For ghost mannequin and e-commerce photography, we typically charge per photo. This ensures a transparent and straightforward pricing model for these types of projects. For creative commercial product photography, we generally charge per project. This approach allows us to consider the specific requirements, complexity, and creative elements involved in your project to provide you with a customized quote that accurately reflects the scope of work.
  • In what format are my photos delivered?
    We deliver images in JPEG format in an online gallery along with a download PIN. The gallery provides options for downloading high-resolution and web-sized images. We recommend downloading both versions of the gallery to streamline your workflow and avoid the need for resizing the images for different usage purposes.
  • Do you ship my products back when you’re done?
    The client has the option to either collect their products from our studio in Brooklyn, NY or arrange for a courier to pick them up on their behalf. If shipping is preferred, we can return the products to the client for a minimum fee of $50, which may vary based on the volume of items, provided that shipping costs are covered by the client.
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