A successful e-commerce website relies on various factors, but the visual presentation of your products is of utmost importance. Research shows that customers are more likely to purchase items that capture their attention at first glance. In e-commerce stores, the visual trustworthiness of your products is the only conversion factor since customers can't touch, try, and feel them. Therefore, professionalism in product photography projects is crucial to deliver accurate, influential, and reliable information, making your e-commerce site stand out from the competition. To help you achieve quality results, we have compiled a list of product photography tips.
Table of Contents
Ensure Picture Clarity
Frame the Entire Product
Ensure Proper Lighting
Size Consistency is Key
Use Models for Better Impression
Take Multiple Shots of Each Product
Retouch the Photos
1. Ensure Picture Clarity
The first and foremost thing in e-commerce product photography is the clarity of the pictures. Thus, high-resolution photographs are mandatory. Blurry, pixelated photos often lead to losing interest in the products. Shoppers want to view the items from all possible dimensions since they are about to invest money by trusting the visuals only.
2. Frame the Entire Product
Another crucial aspect of e-commerce product photography is ensuring that the entire targeted item is visible in the frame. Customers want a clear idea of the product they are interested in. For example, when selling clothing, make sure the item is straight in the photos without any wrinkles. If it's not, customers may lose interest and move on to another product.
3. Ensure Proper Lighting
Taking accurate photos of the product is necessary during the product photoshoot. If customers find the actual product different from what is shown in the pictures, it can damage their trust and hurt your rating. To avoid this, you should ensure adequate lighting on the product when taking pictures - not too little, not too much. Adjust the lighting according to the product's color intensity. Additionally, using a ring light for product photography can enhance the picture quality by highlighting the targeted items accurately.
4. Size Consistency is Key
Consistency in photo size and margins between images is crucial in product photography for e-commerce. Inconsistent sizes can make a negative impression on shoppers. We understand that it's not always easy to keep the same size, but you should be aware of the techniques used in product photography for e-commerce, such as Flat Lay and Mannequin for different items according to the purpose.
5. Use Models for Better Impression
Using models to endorse your products can have a significant impact on the viewer's perception of the product. According to ThinkWithGoogle statistics, 64% of women respondents confirmed that products displayed by models have a more influential impact than just product photos. To convert viewers into buyers, you should use relevant models during lifestyle product photography. This can give potential customers a better idea of how the product would look and feel in real life.
6. Use Props
Using props can add aesthetic appeal to your product photos. You can use items like books, flowers, chains, glasses, or any prop that relates to your targeted product and showcases it. Products that require more elaborate illustrations can benefit from using product ingredients as props. For example, for beauty products such as serums or face creams, highlighting the key ingredients can create a more appealing approach.
7. Add Reflections
Adding reflections to your product photos can create a luxurious and appealing look. This can be done by incorporating post-production effects or by using small mirrors during the photoshoot. However, it's important to note that you should pay attention to the product first. This technique is more feasible for highlighting front-facing product details. Adding reflections during the product photo editing process can also be a time-saving technique.
8. Take Multiple Shots of Each Product
Capturing multiple photos of each product from different angles and showing various features is always a good idea. As a part of the e-commerce industry, you must be aware of customer needs. Customers want to see the products they are interested in from multiple perspectives. Therefore, it's essential to take photos in every shade and style. This is especially important for e-commerce fashion photography since customers spend a significant amount of money on clothing and accessories.
9. Retouch the Photos
After finishing the product photoshoot, it's essential to retouch the photos. Sometimes, props used during the photoshoot need to be removed or the background of the photos needs to be changed. In such cases, editing is necessary. Professional e-commerce product photo retouching services are available in the market and can be incredibly helpful in achieving high-quality results. So, you should consider using such services to make your products look more appealing and attractive to potential customers.
Enhance Product Photography by Hiring Experts
While you may have some photography skills, it's important to recognize that e-commerce product photography requires a specific approach. Achieving high-quality product photos with the right equipment, techniques, and creativity can be challenging for a DIY approach with a phone camera. That's why we recommend considering professional e-commerce photography solutions to enhance your product photography. We hold expertise in Professional Makeup and Beauty Product Photography, Hair Care Products, and Skin Care Products. Take a look at our portfolio and get in touch with us for top-notch services that will help you showcase your products in the best possible light.