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A Complete Guide to Improve Your e-commerce Product Photography

The success of an e-commerce website depends on various factors, and the visual presentation of your products gets immense prominence among them all. It’s a tried and proven thing that people purchase items that capture their attention at first glance. The visual trustworthiness of your products is the only conversion factor in e-commerce stores since they don’t have the opportunity to touch, try, and feel them. Thus, professionalism in product photography projects is crucial to deliver accurate, influential, and reliable information to make your e-commerce site a tough competition to others. We have compiled a list of product photography tips to help you achieve quality results.

Table of Contents

  • Ensure the Picture Clarity

  • Frame the Entire Product

  • Ensure Proper Lighting

  • Size Consistency is the Key

  • Use Models for a Better Impression

  • Add Reflections

  • Use Props

  • Take Multiple Shots of Each Product

  • Retouch the Photos

#1 Ensure the Picture Clarity

The first and foremost thing in e-commerce product photography is the clarity of the pictures. Thus, high-resolution photographs are mandatory. Blurry, pixelated photos often lead to losing interest in the products. Shoppers want to view the items from all possible dimensions since they are about to invest money by trusting the visuals only.

#2 Frame the Entire Product

This is another crucial thing in a product photoshoot for e-commerce since the targeted item should be entirely visible in the frame. Shoppers want to take the exact idea of the intended product. For instance, if you are selling clothes, ensure that the item is straight in the pictures, without any wrinkles. If not, the customers will move to another product.

#3 Ensure Proper Lighting

During the product photoshoot, taking real pictures of the product is necessary. If people find the actual product different from what is shown in the pictures, you will lose buyers' trust as well as the rating. To avoid such things, you should ensure adequate lighting on the product while clicking pictures (nothing less, nothing more). Adjust the lighting according to darker and more vibrant color products. Plus, using ring light for product photography can enhance the picture quality by exposing the targeted items precisely.

#4 Size Consistency is the Key

There should be a sufficient margin between all images. Plus, the photo size must be equal. If not, this will make a negative impression on the shoppers. We also understand that keeping the same size is not always easy. However, you should be aware of techniques implemented for a product photoshoot for e-commerce, such as Flat Lay and Mannequin for different items according to the purpose.

#5 Use Models for Better Impression

It will be a cherry on the cake if the product in the photos is endorsed by models. As per the ThinkWithGoogle statistics, 64% of women respondents affirmed that the model-exhibited products impact more influentially compared to just product photos. Thus, to convert the viewers into buyers, you should use relevant models during lifestyle product photography.

#6 Use Props

Whenever possible, use props to add aesthetic appeal to the product. You can use a book, flowers, chain, glasses, or any props that relate to your targeted product and showcases it. Products that require more elaborated illustrations can go better with product ingredients. For instance, if it is a beauty product like a serum, face cream, or another crucial item, famous highlighted ingredients will create a more appealing approach.

#7 Add Reflections

Reflections can do the job efficiently if you are intended to click luxurious and appealing product photographs. You can do this by incorporating post-production effects or simply using small mirrors. However, it needs to be noted that you must pay attention to the product first. For instance, this technique is more feasible for highlighting front-facing product details. Adding the reflections during the product photo editing process is a time-saving technique.

#8 Take Multiple Shots of Each Product

It’s always a good idea to capture multiple photos of each dimension. Being a part of the e-commerce industry, you must be aware of customer needs. They want to see the desired items from multiple angles showing different features. Therefore, it becomes essential that you take photos in every shade and style. e-commerce fashion photography especially needs to consider this point since people spend a big chunk of money on clothing and accessories.

#9 Retouch the Photos

After finishing the product photoshoot, it is pivotal that you retouch the photos. Props used during the photo shoot sometimes need to be removed or simply changing the background of the photos. Editing is necessary. Professional e-commerce product photo retouching services are available in the market, and you should consider them.

Enhance Product Photography by Hiring Experts

You might be a good photographer, but it needs to be noted that e-commerce product photography is a distinct approach. You need advanced techniques, equipment, and unique creativity to capture high-resolution images. All these favorable conditions are not possible to maintain with DIY phone camera tricks. This is why we recommend our tailored e-commerce photography solutions. We hold expertise in Professional Makeup and Beauty Product Photography, Hair Care Products, and Skin Care Products. Have a look at our portfolio and contact us for top-notch services.

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