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Silver Necklace and Rings

E-commerce Jewelry Photographer New York

Jewelry photography is a specialized field that requires attention to detail, technical skills, and a creative eye. It is important to showcase the intricate details and unique features of each piece of jewelry, while also highlighting its beauty and craftsmanship. Professional jewelry photographers like Elena Vels understand the nuances of jewelry photography and can capture the essence of each piece, bringing it to life in a digital form.

Gold Earrings

Key Features of Jewelry Photography

Jewelry photography is more intricate than other types of photography, as it requires precise attention to detail when considering factors such as lighting, sharpness, and brilliance. Here are some techniques that I incorporate when photographing jewelry:


To achieve high-quality photographs, I start by thoroughly cleaning and polishing the jewelry surface, removing any dust particles, marks, or fingerprint impressions that may affect the final image. Additionally, I utilize suitable props and customized surfaces that support micro and macro shots of jewelry items, ensuring that the resulting photographs represent the piece in the best way possible. 

Lighting Techniques

When it comes to close-up jewelry portraits, standard camera flash is not an ideal lighting option. Therefore, creating a photography session with the right lighting conditions is crucial. As a professional photographer, I am familiar with the suitable equipment and techniques to create even lighting and a well-balanced ambiance that will result in excellent shots.


Capturing the depth and beauty of a gemstone is essential in jewelry photography, and I specialize in focusing on the crystal depth of these precious stones. By skillfully manipulating the far and near focus, I create stimulating compositions that highlight the most influential features of the jewelry. Additionally, my post-production work adds an extra layer of charm and appeal to the final images.

Shadow and Reflections

Using creative and innovative techniques in photography is essential in capturing unique and captivating images. As a photographer, I always try to experiment with shadows and reflections to add an element of artistry to the final product. However, achieving the desired reflection can be a complex and challenging task, as it requires precision and attention to detail. With my expertise and skill, I am proficient in managing reflections to produce a natural and realistic reflection that enhances the overall aesthetic of the image. This mastery adds depth and dimensionality to the photograph and results in a visually engaging final product.

Benefits of Jewellery Photography

Create An Impression

The first impression that customers have of your jewelry is critical, and it can make or break a sale. To capture their attention and entice them to learn more about your products, it is essential to display your jewelry in a captivating and visually appealing way. By using the right lighting, composition, and staging techniques, I can create stunning images that will attract customers and encourage them to explore your products further.

Detailed Visuals

My commitment to excellence is reflected in the clear, high-resolution images I produce that showcase even the smallest details of your jewelry. With my help, you can enrich your product pages with promising portrayals that offer deep insights into the texture, color, and feel of your products. This not only encourages your customers to purchase your jewelry but also contributes to uplifting your brand value by conveying a sense of professionalism and attention to detail.

Competitive Edge

In the competitive world of e-commerce, it is crucial to capture the attention of potential customers through engaging visuals. Without high-quality product photography on your jewelry collection pages, you risk losing traffic to competitors. As an experienced photographer, I understand the importance of creating visually appealing and compelling images that grab the attention of potential customers and keep them on your page. By reducing your pages' bounce rate through captivating product photography, you can improve your search engine optimization and increase your chances of converting visitors into customers.

Why Choose Elena Vels?

Combining fashion wisdom with a tech-savvy mindset, Elena Vels serves you with originality and innovation. Relying on my services gives your e-commerce store a chance to secure a competitive advantage by leveraging exquisite product images. Having hands-on experience with all the modern tools, unique concept generation abilities, and skills to capture alluring shots, my studio stands among the industry's most promising product photography service providers. 


My photography services have been diversified into different types. Below are the various services being delivered to the clients.



Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me  from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest!

Frequently Asked Questions

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