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Silver Necklace and Rings

E-commerce Jewelry Photographer New York

Jewelry photography is a specialized field that requires attention to detail, technical skills, and a creative eye. It is important to showcase the intricate details and unique features of each piece of jewelry, while also highlighting its beauty and craftsmanship. Professional jewelry photographers like Elena Vels understand the nuances of jewelry photography and can capture the essence of each piece, bringing it to life in a digital form.

Gold Earrings

Key Features of Jewelry Photography

Jewelry photography is more intricate than other types of photography, as it requires precise attention to detail when considering factors such as lighting, sharpness, and brilliance. Here are some techniques that I incorporate when photographing jewelry:


To achieve high-quality photographs, I start by thoroughly cleaning and polishing the jewelry surface, removing any dust particles, marks, or fingerprint impressions that may affect the final image. Additionally, I utilize suitable props and customized surfaces that support micro and macro shots of jewelry items, ensuring that the resulting photographs represent the piece in the best way possible. 

Lighting Techniques

When it comes to close-up jewelry portraits, standard camera flash is not an ideal lighting option. Therefore, creating a photography session with the right lighting conditions is crucial. As a professional photographer, I am familiar with the suitable equipment and techniques to create even lighting and a well-balanced ambiance that will result in excellent shots.


Capturing the depth and beauty of a gemstone is essential in jewelry photography, and I specialize in focusing on the crystal depth of these precious stones. By skillfully manipulating the far and near focus, I create stimulating compositions that highlight the most influential features of the jewelry. Additionally, my post-production work adds an extra layer of charm and appeal to the final images.

Shadow and Reflections

Using creative and innovative techniques in photography is essential in capturing unique and captivating images. As a photographer, I always try to experiment with shadows and reflections to add an element of artistry to the final product. However, achieving the desired reflection can be a complex and challenging task, as it requires precision and attention to detail. With my expertise and skill, I am proficient in managing reflections to produce a natural and realistic reflection that enhances the overall aesthetic of the image. This mastery adds depth and dimensionality to the photograph and results in a visually engaging final product.

Benefits of Jewellery Photography

Create An Impression

The first impression that customers have of your jewelry is critical, and it can make or break a sale. To capture their attention and entice them to learn more about your products, it is essential to display your jewelry in a captivating and visually appealing way. By using the right lighting, composition, and staging techniques, I can create stunning images that will attract customers and encourage them to explore your products further.

Detailed Visuals

My commitment to excellence is reflected in the clear, high-resolution images I produce that showcase even the smallest details of your jewelry. With my help, you can enrich your product pages with promising portrayals that offer deep insights into the texture, color, and feel of your products. This not only encourages your customers to purchase your jewelry but also contributes to uplifting your brand value by conveying a sense of professionalism and attention to detail.

Competitive Edge

In the competitive world of e-commerce, it is crucial to capture the attention of potential customers through engaging visuals. Without high-quality product photography on your jewelry collection pages, you risk losing traffic to competitors. As an experienced photographer, I understand the importance of creating visually appealing and compelling images that grab the attention of potential customers and keep them on your page. By reducing your pages' bounce rate through captivating product photography, you can improve your search engine optimization and increase your chances of converting visitors into customers.

Why Choose Elena Vels?

Combining fashion wisdom with a tech-savvy mindset, Elena Vels serves you with originality and innovation. Relying on my services gives your e-commerce store a chance to secure a competitive advantage by leveraging exquisite product images. Having hands-on experience with all the modern tools, unique concept generation abilities, and skills to capture alluring shots, my studio stands among the industry's most promising product photography service providers. 


My photography services have been diversified into different types. Below are the various services being delivered to the clients.



Currently, I am operating from my studio in Brooklyn, New York, but you can reach out to me  from anywhere in the world to discuss your project and to get a quote and an estimated turnaround time. Make your first move. I will handle the rest!

Frequently Asked Questions

  • What type of services do you offer?
    At Elena Vels Studio, we offer a wide range of services to meet your content needs. These include: Commercial Photography Services E-commerce Photography Services Product Videography Services Ghost Mannequin Photography Fashion Flat-lay Photography Our experienced team is dedicated to providing high-quality images and videos that effectively showcase your products and enhance your brand's visual identity. Whether you need professional product shots, captivating videos, or creative fashion photography, we have the expertise and resources to bring your vision to life. Feel free to reach out to us for more information or to discuss your specific photography requirements.
  • Which locations do you provide photography services for?
    Our photography studio, located in East Williamsburg, Brooklyn NY, is accessible to clients from anywhere in the world. You can easily send your products to us for photo shoots or arrange a drop-off at our studio. No matter where you're located, we're here to help capture the best images for your brand. Contact us via email at to learn more about our commercial photography services.
  • What Is the difference between Commercial and E-commerce Product Photography?
    E-commerce photography is tailored for online sales platforms and prioritizes clear and accurate product presentation, often seen in white background photography, to aid purchasing decisions. Conversely, commercial product photography encompasses a wider range, incorporating creative elements like storytelling, mood creation, and brand representation. It supports diverse marketing objectives beyond e-commerce, spanning print media, advertising campaigns, social media engagement, and overall brand identity development. Its goal is to craft visually captivating images that connect with the target audience and bolster a unified marketing strategy across multiple channels.
  • What are your rates?
    At Elena Vels Studio, we believe in providing personalized service tailored to each unique creative project. Therefore, we offer custom quotes based on the specific requirements of your photography needs. Our rates for e-commerce photography may vary depending on factors such as the volume of products to be photographed. To get a detailed quote for your project, please reach out to us directly with your project details, and we'll be happy to provide you with a comprehensive estimate.
  • What is the turnaround time for your commercial product photography services?
    The turnaround time is assessed individually for each project, considering factors like volume, complexity, and editing needs. For a standard white backdrop photography project with medium volume, the typical turnaround time is 7 business days.
  • What is your Revision Policy?
    At Elena Vels Studio, we strive to deliver results that not only meet but exceed our clients' expectations. That's why we provide a round of edits during the post-production phase after delivering the assets and receiving your feedback. Your satisfaction is our top priority, and we are dedicated to ensuring that the final images precisely reflect your vision.
  • Do you offer Product Videography as well?
    At Elena Vels Studio, we offer comprehensive product videography services. Our team is equipped to capture your products in motion, providing dynamic and engaging visual content to enhance your brand's online presence and marketing efforts. Whether you need product demos, promotional videos, or any other type of product video, we have the expertise and tools to bring your vision to life. Feel free to contact us for more information or to discuss your specific videography needs.
  • Do you charge per photo or per product?
    At Elena Vels Studio, our pricing structure varies based on the type of photography service you require. For ghost mannequin and e-commerce photography, we typically charge per photo. This ensures a transparent and straightforward pricing model for these types of projects. For creative commercial product photography, we generally charge per project. This approach allows us to consider the specific requirements, complexity, and creative elements involved in your project to provide you with a customized quote that accurately reflects the scope of work.
  • In what format are my photos delivered?
    We deliver images in JPEG format in an online gallery along with a download PIN. The gallery provides options for downloading high-resolution and web-sized images. We recommend downloading both versions of the gallery to streamline your workflow and avoid the need for resizing the images for different usage purposes.
  • Do you ship my products back when you’re done?
    The client has the option to either collect their products from our studio in Brooklyn, NY or arrange for a courier to pick them up on their behalf. If shipping is preferred, we can return the products to the client for a minimum fee of $50, which may vary based on the volume of items, provided that shipping costs are covered by the client.
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